This year we are supporting more awareness for breast cancer and research. In honor of October being the global push for breast cancer awareness, we have created the Pink Collection, with a special edition Cerakote Hot Pink Ti Bottle Cages, Shop Tools, and Bird of Prey bottle opener. We've also added Pink bar tape or Pink Aero Socks to the qualifying purchases for the donation program.

We have partnered with the Tadej Pogačar Cancer Research Foundation, to bring cycling and its metabolic research closer to the topic of breast cancer.

The Tadej Pogačar Cancer Research Foundation was founded this year, and launched during a warm day of the Tour de France, together with a special edition of DMT KRSL shoes. The main focus of the foundation is to bring attention to the metabolism research that Dr. Iñigo San-Millán is conducting at the School of Medicine, at the University of Colorado.

Being the champion he is, Tadej Pogačar always wanted to bring the positive impact that cycling has in his life, and the thorough work that Dr. Iñigo San-Millán puts into his training to bring such great results, to all those struggling with cancer.

Metabolism studies are especially relevant for breast cancer, and this is why Silca determined that The Tadej Pogačar Cancer Research Foundation should be the one receiving the donations.

For this special partnership, we can expect a small gesture from the champion at Il Lombardia, along with some exciting announcements from DMT, that will bring the impact and create the awareness that this topic deserves.