[{"id":261248319586,"handle":"all","title":"all","updated_at":"2021-07-27T14:55:22-04:00","body_html":"","published_at":"2021-06-09T09:51:15-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"hideabTest"},{"column":"type","relation":"not_equals","condition":"mws_apo_generated"}],"published_scope":"web"},{"id":171952644,"handle":"soft-goods","updated_at":"2021-07-27T12:15:35-04:00","published_at":"2016-02-16T09:30:00-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"APPAREL","body_html":"","image":{"created_at":"2021-07-27T11:40:20-04:00","alt":null,"width":1024,"height":1024,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/collections\/a180f463d2a3ed014bbeea085f65e46b.png?v=1627400420"}},{"id":260555472994,"handle":"bicycle-maintenance","updated_at":"2021-07-27T13:55:45-04:00","published_at":"2021-03-10T04:39:55-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Bicycle Maintenance","body_html":"\u003cp\u003eLeap into the first cleaning before the spring riding season starts. This is a Recommended 8-point checklist maintenance pre-check. From handle bars to the rear tire, this guideline will get you on the road, trail, and\/or commute.\u003c\/p\u003e\n\u003cp\u003e1. Clear the dust and begin assessing the bicycle condition.\u003c\/p\u003e\n\u003cp\u003e2. Replace your bar tape and look for structural damage to the handlebars from the last season. Video for help: \u003ca href=\"https:\/\/youtu.be\/KkQg961CzGI\"\u003ehttps:\/\/youtu.be\/KkQg961CzGI\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e3. Check your mobile pump before you hit the road. Make sure the gaskets have not deteriorated or cracked, common in plastic O-rings.\u003c\/p\u003e\n\u003cp\u003e4. Confirm your on-bike pack for quick access to road-side maintenance. What's in your pack? Consider compartments to keep soft necessities are secure and usable. Tips and Tricks on packing your on-bike pack: \u003ca href=\"https:\/\/youtu.be\/d0EtjLExiWo\"\u003ehttps:\/\/youtu.be\/d0EtjLExiWo\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e5. Inspect your bottle cages for potential wear.\u003c\/p\u003e\n\u003cp\u003e6. Consider your plan of attack for chain wear due to frictional loss. Does the chain need to be replaced and what kind of maintenance are you most comfortable. Which chain lubricant do you choose?: \u003ca href=\"https:\/\/youtu.be\/BioDifO22uE\"\u003ehttps:\/\/youtu.be\/BioDifO22uE\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e7. After checking your bicycle for overall structural stress, tighten loose parts with torque tool with precision.\u003c\/p\u003e\n\u003cp\u003e8. Check the optimal tire pressure based on why type of riding you will be doing. Use the SILCA free, online tool the SILCA Professional Pressure Calculator: \u003ca href=\"https:\/\/info.silca.cc\/silca-professional-pressure-calculator\"\u003ehttps:\/\/info.silca.cc\/silca-professional-pressure-calculator\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":261206573154,"handle":"happy-riding","updated_at":"2021-07-27T13:55:45-04:00","published_at":"2021-06-01T12:06:51-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Happy Riding","body_html":"When the weather inspires a ride, make sure you have everything you need to ride happy, safe, and comfortable. This \"Happy Riding\" Collection combines all the gear needs to keep calm and ride! We hope to see you out on the single track, road, bike path, etc.","image":{"created_at":"2021-07-27T12:03:44-04:00","alt":null,"width":2055,"height":1587,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/collections\/ef794e24205b6fc2d5ae78d1b8ce9095.jpg?v=1627401824"}},{"id":164298588258,"handle":"pre-waxed-chains","updated_at":"2021-07-25T22:00:47-04:00","published_at":"2021-04-13T16:28:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"SILCA Diamond Polished\/Waxed Chains","body_html":"\u003cp\u003eWhat's the only thing faster than a SILCA Secret Blend treated chain?  Start with a chain that's been polished in a diamond dust slurry for 72 hours, then dry impregnated with Tungsten Disulfide (WS2) before the hot wax treatment!!\u003c\/p\u003e\n\u003cp\u003eYour average chain, shipped from the manufacturer will have an Rz surface roughness value of 8-12 micron (millionths of a meter). By Diamond Polishing the chain, we are able to reduce this roughness to a much more uniform 0.2-0.3 micron finish. This surface is then perfectly prepared to take on 0.4 micron WS2 particles in a dry-lubrication process which permanently impregnates the surface of the metal with WS2 particles. THEN, we apply SILCA Secret Blend in an ultrasonic hot-melt process which allows the wax to be loaded with 2x as many WS2 particles as the traditional Secret Blend.  \u003c\/p\u003e\n\u003cp\u003eThe result?  Up to 30% lower running friction than other prepared and waxed chains!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XgUYsJnXAnM\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note: Due to processing time, please expect your order to ship within five business days.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","image":{"created_at":"2021-07-19T10:09:16-04:00","alt":null,"width":3866,"height":3467,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/collections\/649d747d8883b839473d377d291e005e.jpg?v=1626703756"}},{"id":161087783010,"handle":"silent-treatment","updated_at":"2021-07-27T13:10:36-04:00","published_at":"2020-06-29T12:40:36-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Silent Treatment","body_html":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/files\/SUC_Voigt_SSCL_banner_logos_0eb00ce5-1adc-4a58-bf62-8a1b62fb3d38_600x600.jpg?v=1617025372\" style=\"margin: 0pxpx 0pxpx 0pxpx 0pxpx; float: none;\" width=\"623\" height=\"327\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/bikerumor.com\/2020\/12\/04\/bikerumor-editors-choice-awards-2020-tylers-best-bikes-gear-picks\/\" target=\"_blank\"\u003eBikeRumor's Editor Choice 2020 Best of Chain Lubes!\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e This collection is all about our secret lube and hot wax products to provide an efficient and amazingly quiet chain.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"\u003cmeta charset=\"UTF-8\"\u003eOnce riding, something magical happens – your drivetrain is pretty much completely silent. No matter what gear or RPM, the noise from your chain is likely going to be imperceptible above wind or more likely tyre noise. Everything certainly feels much smoother – pedaling and shifting alike.\" - \u003cem\u003eROAD.CC\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSuper Secret Chain Lube:\u003ca href=\"https:\/\/silca.cc\/pages\/chainlube\"\u003e https:\/\/silca.cc\/pages\/chainlube\u003cbr\u003e\u003c\/a\u003eSecret Chain Blend: \u003ca href=\"https:\/\/silca.cc\/pages\/secretchainblend\"\u003ehttps:\/\/silca.cc\/pages\/secretchainblend\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNeed help selecting which lubricant?\u003c\/strong\u003e\u003cbr\u003e\u003ca href=\"https:\/\/silca.cc\/pages\/choose-your-lube\"\u003ehttps:\/\/silca.cc\/pages\/choose-your-lube\u003c\/a\u003e\u003c\/p\u003e","image":{"created_at":"2021-07-19T09:03:08-04:00","alt":"Silent Treatment | SILCA","width":720,"height":360,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/collections\/silent-treatment-665820.jpg?v=1626699789"}},{"id":260981588066,"handle":"wsgapparel","updated_at":"2021-07-25T22:00:47-04:00","published_at":"2021-04-29T14:54:23-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"WSGApparel","body_html":""}]