[{"id":171952644,"handle":"soft-goods","title":"APPAREL","updated_at":"2021-05-09T05:15:23-04:00","body_html":"","published_at":"2016-02-16T09:30:00-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","image":{"created_at":"2017-06-15T11:40:11-04:00","alt":"","width":1024,"height":1024,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/collections\/Silca_Throwback_copy.png?v=1497541211"}},{"id":164298588258,"handle":"pre-waxed-chains","title":"SILCA Diamond Polished\/Waxed Chains","updated_at":"2021-05-07T15:36:15-04:00","body_html":"\u003cp\u003eWhat's the only thing faster than a SILCA Secret Blend treated chain?  Start with a chain that's been polished in a diamond dust slurry for 72 hours, then dry impregnated with Tungsten Disulfide (WS2) before the hot wax treatment!!\u003c\/p\u003e\n\u003cp\u003eYour average chain, shipped from the manufacturer will have an Rz surface roughness value of 8-12 micron (millionths of a meter). By Diamond Polishing the chain, we are able to reduce this roughness to a much more uniform 0.2-0.3 micron finish. This surface is then perfectly prepared to take on 0.4 micron WS2 particles in a dry-lubrication process which permanently impregnates the surface of the metal with WS2 particles. THEN, we apply SILCA Secret Blend in an ultrasonic hot-melt process which allows the wax to be loaded with 2x as many WS2 particles as the traditional Secret Blend.  \u003c\/p\u003e\n\u003cp\u003eThe result?  Up to 30% lower running friction than other prepared and waxed chains!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XgUYsJnXAnM\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note: Due to processing time, please expect your order to ship within five business days.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","published_at":"2021-04-13T16:28:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","image":{"created_at":"2021-04-20T07:38:31-04:00","alt":null,"width":3866,"height":3467,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/collections\/PWC_generic.jpg?v=1618918712"}},{"id":260981588066,"handle":"wsgapparel","title":"WSGApparel","updated_at":"2021-05-08T00:45:21-04:00","body_html":"","published_at":"2021-04-29T14:54:23-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web"}]