[{"id":261248319586,"handle":"all","title":"all","updated_at":"2021-07-25T23:40:03-04:00","body_html":null,"published_at":"2021-06-09T09:51:15-04:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"hideabTest"},{"column":"type","relation":"not_equals","condition":"mws_apo_generated"}],"published_scope":"web"},{"id":171952644,"handle":"soft-goods","updated_at":"2021-07-25T22:00:51-04:00","published_at":"2016-02-16T09:30:00-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"APPAREL","body_html":"","image":{"created_at":"2021-07-19T10:09:29-04:00","alt":null,"width":1024,"height":1024,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/collections\/2e5fafdee98c0b61734dc10533a362a1.png?v=1626703769"}},{"id":261206573154,"handle":"happy-riding","updated_at":"2021-07-25T22:25:03-04:00","published_at":"2021-06-01T12:06:51-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Happy Riding","body_html":"When the weather inspires a ride, make sure you have everything you need to ride happy, safe, and comfortable. This \"Happy Riding\" Collection combines all the gear needs to keep calm and ride! We hope to see you out on the single track, road, bike path, etc.","image":{"created_at":"2021-07-19T09:02:54-04:00","alt":"Happy Riding | SILCA","width":2055,"height":1587,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/collections\/happy-riding-945348.jpg?v=1626699775"}},{"id":164298588258,"handle":"pre-waxed-chains","updated_at":"2021-07-25T22:00:47-04:00","published_at":"2021-04-13T16:28:09-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"SILCA Diamond Polished\/Waxed Chains","body_html":"\u003cp\u003eWhat's the only thing faster than a SILCA Secret Blend treated chain?  Start with a chain that's been polished in a diamond dust slurry for 72 hours, then dry impregnated with Tungsten Disulfide (WS2) before the hot wax treatment!!\u003c\/p\u003e\n\u003cp\u003eYour average chain, shipped from the manufacturer will have an Rz surface roughness value of 8-12 micron (millionths of a meter). By Diamond Polishing the chain, we are able to reduce this roughness to a much more uniform 0.2-0.3 micron finish. This surface is then perfectly prepared to take on 0.4 micron WS2 particles in a dry-lubrication process which permanently impregnates the surface of the metal with WS2 particles. THEN, we apply SILCA Secret Blend in an ultrasonic hot-melt process which allows the wax to be loaded with 2x as many WS2 particles as the traditional Secret Blend.  \u003c\/p\u003e\n\u003cp\u003eThe result?  Up to 30% lower running friction than other prepared and waxed chains!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XgUYsJnXAnM\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note: Due to processing time, please expect your order to ship within five business days.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","image":{"created_at":"2021-07-19T10:09:16-04:00","alt":null,"width":3866,"height":3467,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/collections\/649d747d8883b839473d377d291e005e.jpg?v=1626703756"}},{"id":260981588066,"handle":"wsgapparel","updated_at":"2021-07-25T22:00:47-04:00","published_at":"2021-04-29T14:54:23-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"WSGApparel","body_html":""}]