Money goes towards helping rescue dogs find homes.
In case you are wondering, this is related to Silca's "where's Ricko" effort to help rescue dogs get adopted. Money goes towards that cause. The dog on the sticker, Ricko, is a rescue dog and the Silca shop dog. Here's the video: https://www.youtube.com/watch?v=3O5RHa4Uc1M
Also: A useful purchase if you are only a penny short for the free shipping threshold (e.g. something on is on sale for $49.99 and you are one cent short). And the money goes towards helping dogs. Win-win.
I've included a photo to show the sticker size (small). I've used a dime for scale.