[{"id":171952644,"handle":"soft-goods","title":"APPAREL","updated_at":"2019-12-06T15:15:06-05:00","body_html":"","published_at":"2016-02-16T09:30:00-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","image":{"created_at":"2017-06-15T11:40:11-04:00","alt":"","width":1024,"height":1024,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/collections\/Silca_Throwback_copy.png?v=1497541211"}},{"id":154107543650,"handle":"holiday-bundles","title":"BLACK FRIDAY STARTS NOW!","updated_at":"2019-12-06T15:15:06-05:00","body_html":"Bundle and save with early access to the SILCA Holiday Collection!!\n\u003cdiv id=\"th_pb_all_bundles_list\" data-val=\"th_pb_all_bundles_show\" class=\"th_pb_custom_bundle\"\u003e\u003c\/div\u003e","published_at":"2019-11-05T10:14:19-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web"},{"id":155532066914,"handle":"gift-ideas-under-50","title":"Gift Ideas under $50!","updated_at":"2019-12-06T16:50:03-05:00","body_html":"","published_at":"2019-12-02T08:13:52-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global"},{"id":155552743522,"handle":"indoor-cycling-collection","title":"Indoor Cycling Collection","updated_at":"2019-12-06T15:10:03-05:00","body_html":"\u003cp\u003eInspired by the growing popularity (and increased enjoyment) of indoor riding, the Indoor Collection from SILCA has been developed with input from pro athletes, mechanics, our customers, and of course, our own experiences.  \u003c\/p\u003e\n\u003cp\u003eThe Challenges:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndoor cycling creates more of a corrosion and equipment risk to your bicycle than outdoor riding, even wet outdoor riding \u003c\/li\u003e\n\u003cli\u003eAluminum components are just as affected by sweat and corrosion as steel ones, and for some thin walled parts such as handlebars\u003c\/li\u003e\n\u003cli\u003eHard to replace components such as headsets and bottom brackets can be completely ruined in as little as 100 hours of sweaty indoor riding\u003c\/li\u003e\n\u003cli\u003eExpensive smart trainers and grade simulators contain sensitive electronics, motors and bearings which can be damaged or destroyed by prolonged contact with sweat\u003c\/li\u003e\n\u003cli\u003eIndoor riding can be as much as 2x more likely to result in chafing, hotspots or saddle sores\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIndoor riding sees more hand pressure and related hand and wrist pain due to riders changing position less frequently\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Solutions:\u003c\/p\u003e\n\u003cp\u003eSweat and corrosion:  SILCA Hirobel Gear Wipes\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGear wipes contain 5 different alcohols, each with targeted cleaning power to completely remove sweat, drink mix, lubricants, dirt and more from your bike, smart trainer, and accessories\u003c\/li\u003e\n\u003cli\u003eWipes use only cosmetic grade ingredients, are approved for skin contact and leave NO residue\u003c\/li\u003e\n\u003cli\u003e1 Canister of wipes contains 110 large wipes, each with enough cleaning power to clean your entire indoor setup after even the sweatiest workout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChafing, Hotspots, Saddle Sores: SILCA Harsh Conditions Chamois Cream\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreated especially for us by the brilliant minds at Mad Alchemy specifically for wet and indoor conditions!\u003c\/li\u003e\n\u003cli\u003eInspired by one of our ProTour friends doing Zwift\/Wahoo events after he commented that a 2 hour Zwift race was harder on his undercarriage than the Tour of Flanders\u003c\/li\u003e\n\u003cli\u003eRiders move less in the saddle indoors and the chamois tends to be significantly wetter leading to conditions for more rapid skin breakdown\u003c\/li\u003e\n\u003cli\u003eDeveloped for maximum staying power and lubrication with the highest levels of Tea Tree and Eucalyptus oils which are anti-bacterial and anti-fungal\u003c\/li\u003e\n\u003cli\u003eHas nearly the staying power of a wax based cream with the ease of washing from skin and clothing of water based cream: leaves NO residue on clothing!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHand and wrist pressure\/discomfort\/Slipping: Nastro Fiore Handlebar Tape\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOriginally developed for the harshest outdoor riding conditions, NASTRO retains 90% of it's dry grip when wet: no more slippery bars!\u003c\/li\u003e\n\u003cli\u003eSpecial foam developed for 2 hour marathon running shoes has very low damping to provide both excellent cushioning AND excellent support\u003c\/li\u003e\n\u003cli\u003eUp to 2x more cushioning than tapes of similar thickness\u003c\/li\u003e\n\u003cli\u003eNASTRO is extremely hydrophobic, SILCAthane TPU layer of tape is completely non-porous so that it will not absorb or hold sweat, this reduces corrosion risk of handlebars and brake levers\u003c\/li\u003e\n\u003cli\u003eIncredibly dense polymer structure of SILCAthane TPU resists bacteria and fungal growth while remaining exceptionally quick and easy to clean\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2019-12-03T22:48:24-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"web"},{"id":82979192930,"handle":"accessories","title":"TUBES, CHUCKS \u0026 VALVE EXTENDERS","updated_at":"2019-12-06T17:25:00-05:00","body_html":"","published_at":"2018-10-11T12:55:11-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","image":{"created_at":"2018-10-11T12:55:35-04:00","alt":"","width":665,"height":665,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0309\/9521\/collections\/21b8ec62-2f1c-4768-a873-00b02900e425.jpg?v=1539276935"}}]